rebecca's pocket

» The day of the election, I heard a Political Science professor say that the Obama campaign had an unbelievable amount of information about voters. What they were doing put Nate Silver in the shade, he said. Here's a glimpse of that data machine and how they did it.

Details are sparse, but intriguing. Past voting records and consumer information played a role. I have to wonder what data they were buying. Credit card records would seem to offer the broadest picture into people's spending habits. And does this attention to behavioral data explain why I got so few robo-calls this year?