» Read about Nestle's brilliant strategies for building a deep following in Japan for Kit Kats: limited-edition and regionally specific flavors, sales points in the Post Office, and wacky, whimsical flavors like strawberry-cheesecake, wasabi-flavored white chocolate, and their best-seller, soy sauce.
rebecca's pocket
.: March 2010 --> How Nestle created a cult following for Japanese Kit Kats
How Nestle created a cult following for Japanese Kit Kats
[ 03.10.10 ]
