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.: October 2009 --> Physicality = metaphor = perception = thinking

Physicality = metaphor = perception = thinking

» Your English teachers probably taught you about metaphor as an advanced technique used by writers to build depth into their work. But it turns out our very thinking is based on our physicality--and our physical enviroment colors our perceptions.

Our instinctive, literal-minded metaphorizing can make us vulnerable to what seem like simple tweaks to our physical environment, with ramifications for everything from how we build polling booths to how we sell cereal. And at a broader level it reveals just how much the human body, in all its particularity, shapes the mind, suggesting that much of what we think of as abstract reasoning is in fact a sometimes awkward piggybacking onto the mental tools we have developed to govern our body's interactions with its physical environment. Put another way, metaphors reveal the extent to which we think with our bodies.


 [ 10.14.09 ]




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