Investor-owned utilities, who rejected the farmers for years, wanted them dearly once the competition showed up. They fought in legislatures and courts and newspapers to keep the Rural Electric Coops from lighting the back roads.
And omigawd were [the coops] evil. Socialistic, un-American, undermining the very fabric of democracy. Legislators, businessmen, members of Congress, editorial page editors all over the country railed at the specter of Big Government shouldering into private enterprise, when everyone knew Government couldn't do it right.
Most infuriating of all, government did it right. The cooperatives became the pricing yardstick for electrical power. Investor-owned utilities had to lower their rates to compete.