rebecca's pocket

» I was just clearing my desk of some papers and found a little list I had made one day in preparation for a meeting to help a company think about the considerations for starting a business blog. Since I don't want to keep the scrap of paper, I'm reproducing the list here.

• Examples of blogs you like
• Goals for your blog
• Who (inside the organization) owns the blog
• Your brand attributes
• Contributors
• Focus of the blog
• Intended audience
• Will you have comments? Moderated?
• Blogroll?
• Blogging policy (legal liability, confidential information, personal information)