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.: May 2006 --> VNR use is more widespread than thought

VNR use is more widespread than thought

» Remember Karen Ryan? A media watchdog group tracked 36 Video News Releases for 10 months and found that 77 stations aired nearly 100 VNRs, without revealing they had been produced by PR agencies, and not by journalists. "I was stunned by the scope. The public has a right to know who is trying to persuade them." Jonathan Adelstein, FCC commissioner.
 [ 05.05.06 ]




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