» Muzak has turned from creating "Stimulus Progression programming" designed to enhance employee performance to creating audio soundscapes that reinforce branding. "Take Armani Exchange. Shoppers there are looking for clothes that are hip and chic and cool. They’re twenty-five to thirty-five years old, and they want something to wear to a party or a club, and as they shop they want to feel like they’re already there. [...] For Ann Taylor, you do something completely different." Dana McKelvey, Muzak audio architect.
rebecca's pocket
.: April 2006 --> Muzak transforms into audio Experience Design
Muzak transforms into audio Experience Design
[ 04.13.06 ]
