rebecca's pocket

» Further evidence of the balkanization of American culture: the rise of DVD clubs that cater to niche audiences. It works for book clubs, why not film? "Basically, we just noticed that within the [Conservative Book Club] we were selling more DVDs. [...] Our long-term goal is to sell product, but also to be a place where conservative filmmakers know that they can market their wares." Jeff Rubin, head of the Conservative DVD Club.